K.I.N-Know It Nothing
What does it really mean to be a relevant business today? With an already over saturation of products and services in our market and new forms of consumer consciousness emerging, what might the key components of success be for small businesses?
The crew from K.I.N/SIFR seem to be heading in the right direction. Their approach to business combines a passion for community, creativity in design, and their ability to think global but act locally.
Commonpeople had the opportunity to speak with them as they share their philosophy behind their business; their new clothing line SIFR; and of course their new swanky store front designed by FUUR ASSOCIATES.
Interview by Seraphina Woon
Shot & edit by Meng Han
Produced by YC Teo
Special thanks:
Chris Fussner (waddap?)
man i need to annunciate better… danggggg it’s like a continuous mumble
thanks for the feature CP!
Huge fan of the sifr products. Great style and quality.